Ashley Barraud

Ashley Herter is a seasoned marketing professional with extensive experience in CRM lifecycle marketing and retention strategies. Currently serving as the Senior Manager of CRM Lifecycle Marketing at Tripadvisor since May 2022, Ashley previously held key retention marketing roles at The Sill and Blume, where responsibilities included the development and execution of multichannel retention strategies. Earlier experience includes managing email marketing for Thinx Inc. across multiple brands, overseeing global email communications at VistaJet, and supporting marketing needs at TOWN Residential. Ashley began a career in digital marketing as a Digital Marketing Coordinator at The Brand Counselors and an Account Executive at Vertigo Media Group. A graduate of SUNY New Paltz with a Bachelor of Science in Marketing, Ashley also studied at Middlesex University.