Katherine McInnes

Katherine McInnes is a data-driven marketing professional with over twelve years of experience in digital media and advertising. Currently serving as the Director of Marketing at TripLog, Katherine previously held roles at companies such as FordDirect and General Motors, where they specialized in digital marketing strategy and analytics. Katherine graduated Magna Cum Laude from Saint Louis University with a degree in Business Administration-Marketing and earned an MBA from Wayne State University with a concentration in Information Systems Management. With a strong focus on content strategy and measurement, Katherine has driven meaningful business results and has had their writing featured in multiple industry publications.