Michelle Holmes currently serves as the Chief Marketing Officer at Triumph Financial, Inc., starting in February 2024, where the focus is on enhancing cash flow management and payment processes within the trucking industry. Prior to this role, Michelle was a member of the executive leadership team at Chief beginning in 2022, and served as Vice President and Head of Marketing at Smartlinx from 2022 to December 2023, specializing in healthcare workforce solutions. From 2019 to 2022, Michelle held the position of Vice President and Chief Marketing Officer at the AT&T Performing Arts Center, leading a diverse marketing team for over 1,000 annual events. From 2005 to 2018, Michelle was with AT&T in various senior marketing roles, including Assistant Vice President, where responsibilities encompassed managing substantial marketing budgets and overseeing key initiatives like the “It Can Wait” campaign. Earlier experience includes roles at SBC Telecom from 2000 to 2004. Michelle holds a Bachelor of Arts in Communications from Texas A&M University, earned in 2000.
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