George Beard is the Head of New Mobility at TRL, where they leverage their background in social and behavioural science to conduct innovative research on emerging transport solutions. With expertise in powered micromobility, active travel, and electric vehicle adoption, George has designed and analyzed comprehensive research trials focused on road user safety and behavior. Their previous roles include serving as a Principal Psychologist, Psychologist, and Senior Psychologist at TRL, as well as a Research Student at the University of Southampton, where they investigated human responses to motion. George is a Chartered Member of the British Psychological Society and is committed to advancing sustainable and inclusive mobility solutions.
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