Trojan Marketplace is a student-run market event featuring exclusively Trojan-owned small businesses. Our goal is to uplift the entrepreneurship ecosystem at USC by empowering student entrepreneurs and by bringing the USC entrepreneurial community together.

At our first event in April 2022, we featured over 40 student entrepreneurs at the McCarthy Great Lawn over the span of 3 hours, and accumulated over 1500 visitors! 

Vendors sign up to become a part of Trojan Marketplace; in turn, we provide tables, chairs, umbrellas, and a designated place on campus. We create a safe experimentation zone where entrepreneurs from our own community are able to gain the confidence to proceed with their endeavors. This environment not only allows fellow entrepreneurs to meet each other/build a sense of community but also allows for non-entrepreneur Trojans to interact with and support small businesses.

By supporting Trojan Marketplace, you are supporting the next generation of entrepreneurs!

Trojan Marketplace

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