Luis Cruz is an experienced general manager in the golf industry, currently serving as the General Manager at Shorecliffs Golf Club since February 2022. Previously, Luis held multiple general manager positions at American Golf Corporation, overseeing several golf courses from April 2013 to February 2022. Additional roles include Golf Coach at First Tee of Pasadena and various positions at Brookside Golf Club and Donovan Brothers Golf LLC. Luis began a professional career with a background in sales at Shinwha Holdings. Luis holds a degree from California State University, Northridge, completed between 2009 and 2012.
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