Jonathan Fraser is the Founder and Chief Strategy Officer at Trouble Maker, where they focus on inspiring change and provoking thought through innovative planning. With previous roles including Global Head of Strategy & Ideas at Holler and Digital Chief Strategy Officer at Exposure, Fraser has led impactful campaigns for brands like Smirnoff and McDonald's, notably redefining the narrative in the #LikeAGirl campaign. Educated at the University of Central Lancashire, Fraser also enjoys creating TV shows and is known for their exceptional tea-making skills.
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