Pete Jackson

Pete Jackson is a full-time Head of Planning at Trouble Maker and a part-time Chartered Sport Psychologist (CPsychol, BPS). With expertise in sports marketing, brand strategy, and communications planning, Pete has served as a lead strategist for notable clients such as Wimbledon, Microsoft, and adidas. Additionally, Pete has spent nearly a decade studying and practicing sport psychology, recently achieving registration as a Chartered Sport Psychologist. They are also the host of the #SliceOfPIE podcast, where they explore the intersection of business and high-performance sport.