Tru Vue is a manufacturer of high performance glazing products for the custom picture framing, museum, photography and engineered optics markets. We are a leader in engineering specialized glazing with our proprietary anti-reflective and UV protective coatings.

Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company’s first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970. Discovering that etched-glass technology eliminated the mirror-like reflections associated with framed art, Tru Vue again brought about industry-changing innovation with the introduction of double-sided, etched non-glare picture framing glass.

Today, Tru Vue sets the standard in glazing that enhances, protects, and beautifies.  From custom framing to conservation and preservation in museums and galleries across the globe, to digital displays in automobiles, medical devices and kiosks, Tru Vue is known as a leader and innovator in the protection and conservation of all things framed and displayed. Whether it’s Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, TruLife® and Vista AR® no other company has such a complete portfolio of high-performance glazing options as Tru Vue.

Tru Vue is a subsidiary of Apogee Enterprises, Inc.

Museums

Tru Vue

Tru Vue's headquarters in McCook, IL, United States

Jane Boyce

Nate Soukup

Joe Maxwell

Chris Anderson

John Jacobson

The Engineering Team at Tru Vue is responsible for designing, developing, and optimizing high-performance glazing products. This includes creating mechanical and electrical designs, automating production processes, managing and improving coating processes, and ensuring the environmental health and safety of manufacturing operations. The team works on innovative product development and implements advanced control systems to maintain the company's leadership in specialized glazing solutions.

Engineering Team

The Operations and Production Team at Tru Vue is responsible for overseeing the efficient and effective manufacturing of high-performance glazing products. The team ensures a seamless supply chain, manages production schedules, designs and fabricates new product models, and implements engineering innovations. This team drives operational excellence to meet quality standards and fulfill the company's commitment to industry-leading anti-reflective and UV protective coatings.

Operations and Production Team

The Marketing and Sales Team at Tru Vue is responsible for developing and executing strategies to promote and sell the company's high-performance glazing products across multiple markets, including custom picture framing, museums, photography, and engineered optics. The team collaborates to manage online and national retail accounts, create compelling marketing campaigns, and support sales initiatives to drive revenue and market share growth. Key team functions include market analysis, customer outreach, brand management, and coordinating promotional activities to enhance Tru Vue’s market presence and reputation.

Tru Vue

Org chart

Teams

Engineering Team

Operations and Production Team

Marketing and Sales Team

Offices

Tru Vue

Org chart

Teams

Engineering Team

Operations and Production Team

Marketing and Sales Team

Offices

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