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Lori Laub

Chief Executive Officer & Co-Founder at TruCentive

Lori Laub has an extensive work experience that spans over three decades. In 1983, they started their career at Great Plains Software as a General Manager and Senior Vice President. In 1990, they moved to Intuit as a Senior Vice President. Two years later, they joined Vantive Inc. as a Senior Vice President. In 1994, they worked at Ziff Davis as an Interim Senior Vice President Support Products, at Remedy Corporation as a Chief Information Officer, and at Excellence By Design as a Founder and Managing Partner. In 2011, they co-founded Yiftee | data-driven mobile promotions & gifting and became a Board Member at the Markkula Center for Applied Ethics at Santa Clara University. In 2018, they co-founded TruCentive and served as its Chief Executive Officer. In 2019, they joined the Board Member at the San Francisco Auxiliary of the Fine Arts Museums / de Young / Legion of Honor.

Lori Laub attended North Dakota State University and Stanford University's Advanced Management College.

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