Daniel Parry

Co-Founder, Board Member, President & Chief Executive Officer at TruDecision Inc

Daniel Parry has an extensive work experience spanning over several years. Daniel co-founded TruDecision Inc in 2017, where they served as the Co-Founder, Board Member, President, and Chief Executive Officer. TruDecision is a fintech company that provides analytics solutions to consumer lenders in Canada and the United States.

In 2019, Parry worked as an Expert Witness in consumer lending for Private Consulting. Their role involved conducting research and depositions, specializing in areas such as credit data, fair lending, compliance, credit loss forecasting, pricing, disparate impact, collections, and vendor management.

Prior to that, Parry co-founded Praxis Finance in 2014, where they were the Co-Founder, Board Member, and Chief Executive Officer. Praxis Finance is a national automobile finance company based in Grapevine, TX, where Parry secured $100 million in funding through a joint venture in January 2015. Daniel focused on building growth through portfolio acquisition and indirect lending.

Parry also co-founded Integrated Fintech LLC in 2015, where they served as the Co-Founder and Managing Principal. At Integrated Fintech, they developed sophisticated models and analytics and provided strategic and operational consulting to auto lenders across the U.S.

In 2006, Parry co-founded Exeter Finance Corp, a national automobile finance company based in Irving, TX. Daniel served as the Co-Founder, EVP, and Chief Credit Officer. During their tenure, they successfully completed three equity raises and built a portfolio of over $2 billion with a highly successful asset-backed securities program. Daniel also served as a Member of the Board from April 2006 to January 2008.

Parry's earlier experience includes working at AmeriCredit Corp, where they held various roles from 1998 to 2006, including Senior Vice President - Risk Management, Vice President - Risk Management, Assistant Vice President - Decision Support, and Senior Statistician - Decision Support.

Before entering the finance industry, Parry worked as Lead Faculty at LeTourneau University School of Business from 1997 to 1999, where they taught undergraduate and graduate courses in marketing, statistics, innovation, quality control, economics, and operations research. Daniel also contributed to curriculum development in operations research.

Parry began their career as a Research Associate in the Office of the Provost at The University of Texas at Dallas from 1995 to 1998.

Daniel Parry's education history begins with their attendance at Plano Senior High School, although the start and end years are not specified. After completing high school, they attended the Naveen Jindal School of Management at UT Dallas from 1991 to 1993, where they earned a Bachelor of Science degree in Business Administration. Following this, Daniel pursued further education at the same institution from 1995 to 1997, obtaining a Master of Business Administration degree with a focus on Marketing Management. Finally, from 1997 to 1998, they continued their studies at the Naveen Jindal School of Management as a PhD student in the field of Management Science.

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