Trudi company was founded in Tarcento, Italy in 1954.

The first soft toys were created for fun, but with a lot of passion, by Mrs.
Trudi Müller Patriarca, when, still a teenager, she started to make with
needle, thread and pieces of fabric, cute little animals for herself and her
friends. 

Growing up, Trudi maintains her passion what looked like a fairytale of
other times, turns into a real story of entrepreneurial success.
Trudi, a word for Italian Design, Safety and Quality.

Trudi is a premier Italian plush brand. Each piece is carefully made to last
a lifetime. Only the highest quality fabrics and materials are used to create this wonderfully soft plush. The soft and precious materials are
distinguishing elements of each character and allow to precisely
define the shapes and faithfully reproduce every detail.

Not only creation of Plush Toys but also other businesses, such as:

LICENSING - BRAND EXTENSION
With our brand extension project we intend to expand and strengthen the potential of our company’s brands to other product sectors such as
Eyewear, Home, Body Care, School, Health Care, Apparel.

SPECIAL PRODUCTS/CUSTOMISED
An increasing number of international companies and brands use the
unquestionable expertise of Trudi in the development of their company
products. Trudi develops products branded Trudi, in co-branding or solely with the clients brand (Made by Trudi).  Trudi is able to personalize collection products, develop new products ad hoc, follow customer’s requirements.

EXCLUSIVE BRANDS
The most famous and renowned Maisons of the world have taken
Trudi for the creative development and production of unique products
sold within their monobrands stores. Exclusive Design development:  production process for exclusive brands.

Trudi S.p.A.

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