True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. 

True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more!

Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.

Apparel & Fashion

Retail

True Alliance

True Alliance's headquarters in Alexandria, Australia

David Smith

Michael Welch

Raymond Tu

Hannah Harmey

Alex Hutchins

Noel David

James Williamson

Roni Perlov

The Marketing & Brand Management team at True Alliance is responsible for developing and executing marketing strategies that elevate the presence of renowned brands like Speedo, Teva, and Lacoste in the Australian and New Zealand markets. This team focuses on brand positioning, consumer engagement, and driving sales through innovative campaigns, digital marketing initiatives, and strategic partnerships, while ensuring consistent brand messaging across all channels. By leveraging market insights and customer data, they aim to enhance brand loyalty and maximize growth opportunities within the competitive retail landscape.

Marketing & Brand Management

The Digital Marketing Team at True Alliance is responsible for driving online visibility and engagement for the company's premium brands through strategic digital campaigns. They manage eCommerce operations, coordinate customer relationship management (CRM) initiatives, and oversee digital content creation and design. Their efforts aim to enhance brand presence, optimize sales channels, and foster customer loyalty across the Australian and New Zealand markets.

Digital Marketing Team

The Sales and Account Management team at True Alliance is responsible for driving revenue growth through strategic partnerships and account management across its portfolio of premium brands. This team engages with retail partners, ensures optimal product placement, and fosters relationships to maximize sales performance while delivering exceptional customer service. They play a crucial role in aligning brand strategies with market needs, ultimately enhancing brand presence in the Australian and New Zealand markets.

Sales and Account Management

The Finance & Accounting Team at True Alliance plays a crucial role in managing the company's financial health and strategic decision-making. This team oversees financial planning, reporting, and analysis while ensuring compliance with accounting standards. They collaborate closely with other departments to provide insights that drive profitability and support the growth of premium brands in the competitive Australian and New Zealand markets.

Finance & Accounting Team

The IT and Software Development team at True Alliance is responsible for maintaining and enhancing the company’s technological infrastructure, ensuring seamless operations across all departments. This team develops custom software solutions to optimize retail and distribution processes, supports users with technical assistance, and drives innovation to keep pace with industry demands, ultimately enhancing the customer experience with premium brands.

IT and Software Development

The Leadership Team at True Alliance is responsible for setting the strategic direction of the company, overseeing operational efficiency, and ensuring financial performance across all business units. Comprising the CEO, Chief Financial Officer, and Chief Operating Officer, this team drives growth initiatives, fosters brand development, and nurtures corporate culture to maintain True Alliance's position as a leader in the premium retail market.

True Alliance

Org chart

Teams

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management

Finance & Accounting Team

IT and Software Development

Leadership Team

Offices

True Alliance

Org chart

Teams

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management

Finance & Accounting Team

IT and Software Development

Leadership Team

Offices

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