True is a consumer-focused investment and innovation firm reimagining what good business looks like.

Finance

Venture Capital

True.

True.'s headquarters in London, United Kingdom

Paul Cocker

Ella D'Amato

Mike Tattersall

Serena McCutcheon

Will Pearson

The Investment Team at True identifies and evaluates potential investment opportunities, conducts thorough financial and market analysis, and manages the firm's portfolio of consumer-focused investments. They work closely with other departments to drive innovation and ensure that True's business practices align with their mission of reimagining what good business looks like.

Investment Team

The Innovation Team at True drives forward-thinking initiatives by identifying emerging trends, developing new business models, and fostering cutting-edge ideas. They collaborate to analyze market opportunities, manage innovation projects, and ensure the firm's portfolio stays ahead of the curve in delivering consumer-focused solutions.

Innovation Team

The Leadership Team at True is responsible for setting the strategic direction of the firm, driving investment decisions, and fostering innovative initiatives. Comprising seasoned executives with expertise in investment, innovation, and marketing, this team collaborates to redefine industry standards and ensure that True delivers exceptional value to its consumers and stakeholders.

True.

Org chart

Teams

Investment Team

Innovation Team

Leadership Team

Offices

True.

Org chart

Teams

Investment Team

Innovation Team

Leadership Team

Offices

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