True Media
Kathy Hoffmann is an experienced marketing professional with a focus on broadcast promotions and account management. Currently serving as a Sr. Activation Specialist at True Media since February 2022, Kathy has previously held significant roles such as Account Director at Dicom Inc. from September 2007 to January 2022, where responsibilities included planning and buying for various accounts. Kathy also served as Vice President at Dicom Promotions, Inc., where duties involved developing consumer promotion ideas, negotiating radio promotion programs, and managing client billing. Earlier in the career, Kathy was Vice President at phd (formerly Advanswers Media), overseeing radio promotions for major clients including GlaxoSmithKline and ConAgra. Kathy's academic background includes studies at Belleville Area College.
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True Media
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True Media is an independent media agency helping leading and emerging brands across North America build stronger connections with customers. True works closely with clients to apply a deep media expertise and genuine human perspective to enable them to find what's true and elevate their brands across all digital, traditional, and performance media channels.