James Morton is currently the Head of Mortgage Advice at True Potential LLP, a position they have held since 2025. With over 11 years of experience in the financial services sector, James previously worked as a Wealth Manager at Emerald Associates and held various roles at London & Country Mortgages, where they led a team of approximately 90 advisers. James holds a Bachelor of Science degree in Sports and Exercise from Liverpool John Moores University, earned in 2011.
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