True Relevance is an adtech company based in Hamburg. Our AI understands content not only thematically but psychologically – across nine psychographic patterns (e.g. status, security, innovation). This allows us to match creatives with truly relevant environments – privacy-first and without user IDs.

The effect: more awareness, higher attention and better efficiency – including in no-ID traffic (today more than 50% of the open web). In client cases, we see conversion uplifts of up to +720%. Brands and publishers regain high-quality reach beyond the walled gardens.

Scientifically grounded, built for marketing practice: Our models are based on established behavioral and motivational research and have been translated into actionable marketing logic. The system remains transparent: we show which psychographic patterns are detected and why a given environment is a good fit.

Seamless activation in the media stack: Technically, we deliver both standard and custom segments directly into leading DSPs and SSPs (including Adform, The Trade Desk, Pubmatic, Microsoft Monetize, Active Agent). Through our partnership with Adform, psychographic contextual is available as a bookable targeting option – scalable, cookieless and precise.

Channels & measurement: Display, online video & (connected) TV, audio and DOOH – with growing coverage. Measurement via brand and attention KPIs (e.g. VTR, VCR) as well as campaign outcomes in your existing tool stack.

Mission: Targeting for Open Media – powered by human understanding.

True Relevance

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