Michael Stoner

Michael Stoner has thirty-five years of marketing and advertising experience, half on the agency-side and the other half as a client. Proven results applying consumer insight and creativity unlock growth.

Adept manager of teams that solve problems and develop strategies that build brands. Examples: Johnnie Walker Mentor Program/Journey, a 31 year-old consumer advocacy program; launch of the Johnnie Walker KEEP WALKING campaign, a 20 year-old idea that has helped to double the brand‘s volume and value; launch of Foster’s "How to Speak Australian" campaign; Hyundai’s "Cars that Make Sense" campaign; J&B radical re-positioning, the first ever example of returning a declining Scotch brand to growth. Founded a creative agency that consists of talented partners/freelancers operating at roughly half the price of a traditional agency.