Based in Portland, Oregon, True West is the owner and operator of the historic Aladdin Theater, renowned producer of festivals, and events, and concert promoter at Revolution Hall, the Oregon Zoo Summer Concerts Series and the Woodland Park Zoo Summer Concert Series (Seattle), and other venues throughout the Pacific NW.

From building your brand to managing onsite needs in real time, True West offers a comprehensive list of services to ensure your next event is a success. The True West team brings a unique skillset to the table, calling upon decades of combined experience in all aspects of live events production. 
Through this depth of experience, we hold a thorough understanding of the intricacies and attention required by individual events, and a strong dedication to upholding our partners’ vision as months of planning become a reality at showtime.
It is our goal to create a lasting impression and positive experience for every ticket holder, and will assemble an expert team to work closely with you every step of the way, from the first meeting to final wrap. At True West, we value even the smallest of details, engage in transparent and attentive communication, and are here to offer thoughtful, realistic, and adaptable solutions.

Event Venues

Music

True West

True West's headquarters in Portland, OR, United States

Travis Labbe

Lee Perry

Christine O'Neill

This department oversees the planning and execution of live events, including concerts and special performances.

Event Production

This department oversees the planning, coordination, and execution of various events and offsite operations.

Event Operations

This department focuses on the logistical support and execution of live events, including set up and breakdown of equipment.

True West

Org chart

Teams

Event Production

Event Operations

Production Services

Offices

True West

Org chart

Teams

Event Production

Event Operations

Production Services

Offices

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