Marco Bonesini is an experienced executive with a strong background in the technology and pharmaceutical industries. Serving as CEO at Trueblue since January 2003, Marco co-founded the company with Michele Barana, initially focusing on BI solutions and cloud services before expanding into Operational CRM for the Pharma sector. Under Marco's leadership, Trueblue achieved local market dominance by 2010, leading to a successful internationalization strategy that positioned the company in key global markets. Prior to this, Marco was an entrepreneur at Blue Chip from 1990 to 2002, where expertise in informatics began in the food sector before transitioning to the Pharma industry, specializing in the management of pharmaceutical sales divisions.
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