Alexander Ball currently serves as the Director of Global Business Development at TrueCommerce, a position held since May 2022, where responsibilities include global sales pipeline generation across North America and EMEA, as well as managing outbound pipeline development through various sales representatives. Prior experience includes a role as Senior Sales Executive for Enterprise in EMEA at TrueCommerce, achieving multiple accolades such as President's Club honors and leading metrics in client sales and self-generated opportunities. Alexander's background in business development also includes key positions at DMR Ltd and AppCheck Ltd, along with formal training contributions in sales methodologies across multiple regions. Alexander holds a Bachelor of Arts degree in Business and Marketing from the University of Lincoln.
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