Rusty Farrell

Rusty Farrell is the Partner and President at True Matter, LLC, where they focus on crafting strategic online experiences in the field of digital UX planning and strategy. With a diverse background spanning from positions such as Director of Marketing at Interface Flooring Systems, Inc. to Manager of Commercial Marketing at SCANA Corporation, Rusty has significant experience in both start-up and multinational corporate environments. Rusty holds an MBA in Economics from LaGrange College and has completed various certifications, including in Financial Planning and Emergency Medical Technician (EMT) training. Their extensive skill set includes operations, financial planning, project management, and product development.