Sally Smith is a seasoned travel industry expert with over 20 years of experience. Currently, they serve as the Founder of Truewander and are recognized as a Condé Nast Top Travel Specialist for 2025. Previously, Sally held various roles at Expedia Group, including Senior Director of Market Management, where they developed strategies to drive revenue growth for lodging partners. They also worked at Starwood Hotels & Resorts, focusing on revenue management and strategic partnerships. Additionally, Sally is a member of the Female Founders in Hospitality network, supporting fellow entrepreneurs in the travel and hospitality sectors.
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