Brian C.

Brian C. is an experienced eCommerce professional specializing in managing and optimizing digital sales channels. Currently serving as the Associate eCommerce Manager at TRUFF since April 2022, Brian oversees day-to-day operations for platforms such as Shopify, Amazon, and Walmart, ensuring accurate product data and managing advertising spend. Prior to this role, Brian held positions at TRUFF as a Senior Ecommerce Coordinator and Ecommerce Coordinator, contributing significant improvements in customer engagement and return on ad spend. Previous experience includes eCommerce coordination at Oatly, optimizing SEO and managing online inventory, as well as logistics coordination at Oliver Peoples, where freight costs were successfully reduced. Brian's diverse background also features roles in retail logistics and customer service, complemented by a Bachelor's degree in Economics from UCLA.