Amel MacEdo

Amel Macedo is a highly experienced marketing professional with a focus on CRM and customer loyalty. Currently serving as Responsable CRM & Fidélité at TRUFFAUT since April 2020, Amel manages the loyalty program, oversees marketing actions, and develops automated customer lifecycle scenarios. Previously held roles include Chargée de marketing relationnel at TRUFFAUT, where responsibilities included creating marketing campaigns and coordinating between various departments. Amel has also worked as Chargée de webmarketing at GOELIA and held junior product management positions at Prisma Media and DESSUS DESSOUS SPORT. Educational achievements include a Master's degree in Product Management and a Bachelor's in International Management from IAE Paris-Est, along with an Erasmus exchange semester in Spain.