David Wright is a Senior Vice President of Digital Analytics at Truist, where they lead initiatives in digital analytics measurement and audience management to enhance marketing and client experiences. With a career spanning various roles in technology and analytics, David has developed expertise in digital marketing, audience segmentation, and business intelligence. They have been recognized as Adobe ‘Marketer of the Month’ for their implementation of best-in-class analytics practices. David holds a BS in Business Administration with a focus on Decision Information Sciences from the University of Florida.
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