JC

Joe C.

SVP, Director of Digital Sales and Marketing Analytics

Joe C. is currently the SVP of Personalization, Digital Sales, and Marketing Analytics at Truist, where they focus on enabling scalability in personalization for the Retail and Small Business Bank. Previously, Joe held various senior leadership roles at Truist, including SVP of Insights and Relationship Strategy, where they developed a data-driven relationship strategy. Joe also contributed to live sports productions for ESPN and served in multiple positions in banking and media, including at Bank of America and WPSU Penn State, where they won a Mid-Atlantic Emmy Award. Joe earned a Master's in Business Administration from Wake Forest University and studied Telecommunications and Television Production at Penn State University.

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Charlotte, United States

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