Joe Smith is a marketing executive currently serving as the Head of Brand Experience Marketing at Truist. Previously, Joe held the role of Head of Sponsorship & Regional Marketing at Truist and served as SVP of Global Sponsorship Marketing and VP of Enterprise Marketing at Bank of America. Joe's experience includes managing accounts for major sports sponsorships during tenures at Genesco Sports Enterprises and Octagon, where they successfully led strategies for clients like Pepsi and Bank of America. Joe earned an MBA and a Master of Science in Sport Management from the University of Massachusetts at Amherst, along with a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Public Relations from Gonzaga University.
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