Lee Ratcliffe is a Principal Experience Designer and VP at Truist with over 20 years of experience in user experience and interaction design. They designed multiple features for the Truist mobile app and have advocated for user research and analytics data to enhance personal banking experiences. Previously, Lee held various roles at BB&T, including leading the UX design for customer-facing applications with a user base exceeding two million. Lee began their career as a Graphic Designer and Webmaster for the N.C. Wildlife Resources Commission, where they developed layouts and managed web content. They hold a BA in Graphic Design from Campbell University and several certifications in computer graphics and internet web development.
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