Cody Barbo

Founder & CEO at Trust & Will

Cody Barbo has extensive work experience in various leadership roles. In 2011, they served as the CEO and President of Associated Students, San Diego State University, where they led a $25M+ organization and motivated employees. Cody also served as a board member for The Campanile Foundation, San Diego State University Research Foundation, Aztec Shops Ltd., and California State Student Association during the same period.

In 2013, Barbo co-founded Niche, and in 2014, they founded and served as the CEO of Industry until 2017. At Industry, they oversaw the growth and development of the company.

Since 2017, Barbo has been the Founder & CEO of Trust & Will. Under their leadership, Trust & Will has become a leading online provider of estate planning, helping thousands of families create and manage their estate plans. The company has gained support from renowned venture capital firms and has partnered with major financial institutions like UBS, Fifth Third Bank, and Northwestern Mutual.

Overall, Cody Barbo has a proven track record of success in entrepreneurship and leadership roles, particularly in the fields of estate planning, technology, and student associations.

Cody Barbo attended San Diego State University from 2007 to 2012, where they studied Communication, General. In 2011, they also briefly enrolled in The Panetta Institute for Public Policy at California State University, Monterey Bay.


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