Biza Larson

Biza Larson, MBA, is a seasoned marketing professional with extensive experience in campaign execution and marketing operations. Currently serving as Sr. Manager of Campaign Execution at TruStage since September 2019, Biza drives the direction of marketing operations while overseeing B2B and D2C campaign execution. Prior roles at TruStage include Marketing Operations Consultant and Marketing Manager, where Biza improved operational effectiveness and customer acquisition. Previous experience at Musicnotes involved positions such as Marketing Manager for Email & Merchandising and Merchandising Manager, focused on utilizing data-driven marketing tools to enhance customer engagement and drive growth. Biza holds an MBA and a Certificate in Entrepreneurship from the Wisconsin School of Business, and a Bachelor of Arts in Communication Science & Rhetorical Studies from the University of Wisconsin-Madison.