EH

Eric T. Hansing

Chief Marketing And Brand Officer at TruStage

Eric T. Hansing has over 28 years of work experience. Eric T. began their career in 1993 as a Direct Response Marketing Leader, where they held various roles in direct marketing. Eric T. then worked as an AVP in B2B Marketing and later became the AVP Marketing for the Lending Solutions Group at CUNA Mutual. Eric T. then served as the Director of Product Marketing and Product Management.

In 2010, Eric joined TruStage as the Director of Consumer Direct Marketing and B2B Program Management. Eric T. later became the Vice President of Marketing, Direct-to-Consumer Business Leader, where they led the marketing strategy for various insurance programs. Eric T. then served as the Vice President of Multicultural Strategy and Market Development before being promoted to Vice President of Multicultural and Corporate Strategy. In their most recent role at TruStage, Eric served as the SVP of Strategy, Marketing & Communications, leading the brand transformation and overall strategy of the company.

In addition to their corporate experience, Eric has also worked as an instructor at the Wisconsin School of Business Center for Professional & Executive Development since 2018.

Eric T. Hansing completed an Executive MBA from the Wisconsin School of Business between 2001 and 2003. Prior to that, they studied Marketing at the University of Wisconsin-Whitewater from 1991 to 1993. Additionally, they obtained the Credit Union Development Educator (CUDE) certification from the National Credit Union Foundation in 2016.

Links

Timeline

  • Chief Marketing And Brand Officer

    May 1, 2024 - present

  • SVP Strategy, Marketing & Communications

    June, 2021

  • Vice President, Multicultural And Corporate Strategy

    January, 2018

  • Vice President, Multicultural Strategy And Market Development

    January, 2016

  • Vice President Marketing, Direct-to-consumer Business Leader

    March, 2013

  • Director, Consumer Direct Marketing And B2b Program Management

    2010

  • Director, Product Management

    2009

  • Director Product Marketing

    2006

  • AVP Marketing, Lending Solutions

    2002

  • Avp, B2b Marketing

    2000

  • Direct Response Marketing Leader

    1993

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