Heidi Larson is an experienced marketing professional currently serving as the Marketing Channel Manager for Direct Mail at TruStage, focusing on enhancing media productivity through creative insights and tailored messaging strategies. With a robust background that includes roles such as Senior Media Planner for Direct Mail and Email at TruStage, and Marketing Business Development Manager at Franklin Fueling Systems, Heidi has demonstrated expertise in market analysis and the execution of effective marketing initiatives. Previous experience spans over 17 years at Colony Brands, Inc., where significant contributions included developing supply channels and managing merchandising operations. Heidi holds a Master of Business Administration from Edgewood College and multiple bachelor's degrees in Marketing and Business Administration from the University of Wisconsin–Oshkosh.
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