Max Jiang has over two decades of experience in internet e-commerce and business expansion within the fast-moving consumer goods (FMCG) sector, particularly in the food and beverage category. A graduate of Shanghai University of Finance and Economics with a bachelor's degree in International Trade and Business English, Max also pursued advanced studies in senior management at CEIBS. Max has held significant roles, including Category Management Lead at Trustana and a senior expert in EC Brand Marketing at 盒马. Notably, Max played a pivotal role at Alibaba Group's Tmall FMCG Division, overseeing the management of various beverage categories and developing strategic brand partnerships.
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