Lance Johnson

Lance Johnson has worked in a variety of roles in the marketing and technology industries, beginning in 2004 with GCS Technologies as the Director of Sales and Marketing. In 2005, they took on the role of Marketing Director at Ballet Austin, where they were responsible for the annual marketing budget and creation of all collateral. In 2011, they moved to Canyon Creek Developers as a Real Estate Developer and Asset Manager, leading development activity for $20 million of assisted living and dementia care facilities. In 2012, they joined National Instruments as a Senior Integrated Marketing Manager. In 2016, they were a Product Marketing Manager and Senior Segment Marketing Manager at HID Global. In 2017, they became a Senior Product Marketing Manager for SaaS at SailPoint, launching the company's first AI product. In 2019, they joined Trustgrid as the VP of Marketing. Most recently, in 2021, they founded Lance Johnson Associates, a collective of marketing writers, designers, programmers, and digital specialists.

Lance Johnson holds a Master of Business Administration (MBA) from Baylor University and a BBA in Marketing from Texas State University.