At Trusting News, we learn how people decide what news to trust and turn that knowledge into actionable strategies for journalists. We train and empower journalists to take responsibility for demonstrating credibility and actively earning trust through transparency and engagement. In a continual cycle of research, learning and sharing with the industry, we explore how to incorporate trust-building into journalism’s standards and practices.

We believe:

* Listening and humility should be central to how journalists operate. 
* Communities deserve access to news that reflects their diverse lives and values and is responsive to their priorities and feedback. 
* It’s up to journalists to invest in telling the story of what makes their own work (not the entire news ecosystem) valuable and trustworthy.

Trusting News

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