Yokey Lim is a Senior UX Researcher at Trustpilot since April 2024, leading user research in B2B engagement and distribution streams. Previously, Yokey held the same title at Cleo from November 2021 to March 2024, where responsibilities included owning the research strategy for new initiatives and enhancing user experiences through insights into user-centered opportunities. Prior experience includes roles as a Senior Research & Insights Consultant and Design Research Consultant at EY Seren (December 2018 - November 2021), collaborating on B2C projects primarily in finance, and a Regional Manager position at Vegan Food Tours (October 2017 - December 2018). Earlier roles involved mentoring students as a Career Coach at Future Frontiers (March 2015 - June 2017) and serving as a Human Resources Assistant at GSK (June 2015 - August 2015). Educational qualifications include a Master’s degree in Human Computer Interaction and a Bachelor’s degree in Psychology, both from UCL.
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