David Alison is an accomplished engineering leader and coach currently serving as the Vice President of Engineering at Trustwave, where they drive technical innovation and foster collaborative teams. They are also the Founder and Principal Coach at PotensMentor, specializing in executive coaching for technology professionals. With over four decades of experience in software development, David has transitioned from engineering roles to focus on leadership development, becoming a certified executive coach in 2019. Their extensive background includes senior positions across various companies, leadership in the Software-as-a-Service space, and the successful founding of multiple organizations.
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