Jon Suarez is a seasoned professional in qualitative research, currently serving as the Head of Qualitative at Truth Consulting since February 2025. With over a decade of experience, Jon founded and directs Baavra while previously holding roles such as Research Director and Associate Director at Basis from May 2022 to February 2025. Additionally, Jon has a strong background in strategic insights, having worked at Crowd DNA as both Associate Director and Senior Consultant from July 2019 to April 2022, and at Tangible as Research Manager and Research Executive from March 2016 to June 2019. Jon holds a Master's degree in International Development from the University of Birmingham and a Bachelor's degree in Philosophy, Politics, and Economics from the University of East Anglia.
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