Jon Suarez is a seasoned professional in qualitative research, currently serving as the Head of Qualitative at Truth Consulting since February 2025. With over a decade of experience, Jon founded and directs Baavra while previously holding roles such as Research Director and Associate Director at Basis from May 2022 to February 2025. Additionally, Jon has a strong background in strategic insights, having worked at Crowd DNA as both Associate Director and Senior Consultant from July 2019 to April 2022, and at Tangible as Research Manager and Research Executive from March 2016 to June 2019. Jon holds a Master's degree in International Development from the University of Birmingham and a Bachelor's degree in Philosophy, Politics, and Economics from the University of East Anglia.
This person is not in the org chart
This person is not in any teams
This person is not in any offices
Truth Consulting
Brave enough to seek out truth. Bold enough to make it matter. Truth Consulting is dedicated to helping brands globally navigate market challenges and realise commercial opportunities through effective and compelling - brand, product and comms strategies. Always inspired by insights. We’re Blended A mix of strategists, qualitative and quantitative researchers, semioticians, behavioural experts, trends analysts, unstructured data and analytics specialists. We do all the things you'd expect—the qual, the quant, the culture, the behavior, the future… But we go further. We mix things up. We take a different approach. We find the stardust, sometimes in the most unexpected places. We breathe life into words, turning them into stories and content that inspire. We’re Global Offices in; UK, Ireland, Germany, South Africa, The Middle East. Working in 75 markets across; Europe, African & Middle East, North & South America and APAC. We’re a Collective We’re part of Instinctif Partners, which gives us access to world-class communications, content creators, designers, filmmakers, copywriters, and web developers. We collaborate with a diverse network of experts, including changemakers and youth leaders, partnering with Ashoka and their global networks. Our Mission To challenge assumptions, break down conventions, and uncover the deeper truths that make brands resonate in a constantly evolving world.