Jeff Friedsam

VP Product Management at TruU

Jeff Friedsam has a diverse work experience spanning over several years. Jeff started their career as an Analyst at Robertson, Stephens & Company in 1992. Jeff then worked as a Senior Product Manager at On Command in 1998. From 1999 to 2001, they served as the Director of Strategic Development at Idealab, where they evaluated new business opportunities and provided assistance to Idealab operating companies.

In 2001, Jeff joined Cisco Systems, Inc. as a Marketing Manager. Jeff held two roles at Cisco, first as a Marketing Manager (Operations) from 2001 to 2006, where they were responsible for managing and developing their global E-Marketing infrastructure. Jeff also served as a Marketing Manager (Business Development) from 2006 to 2008, focusing on developing strategic partnerships to increase sales to small and mid-market companies.

In 2008, Jeff joined Moka5 as a Sr. Director of Product Management. During their time at Moka5, they were responsible for their Desktop Virtualization product and launched MokaFive Suite Service Provider Edition. Jeff also held the role of Director of Business Development, where they developed their channel program and established partnerships.

In 2013, Jeff worked as a Business Development Director at AppSense, where they developed partnerships with mobile application developers to enhance their mobile device management product, MobileNow. Jeff increased mobile app partnerships by over 700%.

From 2014 to 2018, Jeff became a Senior Director of Product Management at Centrify Corporation. Jeff was responsible for their Identity as a Service offering and the Centrify Identity Platform.

Most recently, in 2018, Jeff joined TruU, Inc. as the VP of Product Management.

Jeff Friedsam completed their Bachelor of Arts degree in International Political and Economic Relations from the University of Michigan in 1992. Jeff then pursued further education at NYU Stern School of Business from 1994 to 1996, where they obtained their Master of Business Administration (MBA) with a focus on Marketing and International Business. Prior to their university education, they attended Sycamore High School from 1986 to 1988. It is unclear from the provided information whether they pursued any additional education at the University of Michigan.

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Timeline

  • VP Product Management

    January, 2018 - present

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