Jesper Lysholdt

Jesper Lysholdt is the Head of Brand & Creative at Tryg since September 2023, overseeing a team of five and responsible for development of CVI, tone-of-voice, brand guidelines, and various branding campaigns. Prior to this role, Jesper served as Creative Strategy Director and Client Director at MediaCom Beyond Advertising from August 2020 to September 2023, after leading the creative content department at the same agency from May 2015 to August 2020. Jesper's earlier experience includes roles as Strategy Director and Team Lead at MediaCom, Digital and Innovation Director at PHD Media, and positions at MediaWise and Frederiksberg Rådhus. Jesper holds a Master's degree in Marketing from Copenhagen Business School.