Maria Wichmann Lück is currently the Head of AI Enablement at Tryg, focusing on accelerating AI implementation and value creation. Prior to this, they served as a Project Leader at Boston Consulting Group from 2023 to 2025 and held several positions at EY, culminating as Senior Manager, where they supported clients in the Retail and Automotive sectors in their digital transformation. Maria has also worked as an Insight Consultant at GroupM and as a research assistant at Mindshare, developing strong analytical skills and experience in market research. They earned a Bachelor of Science in Economics and Business Administration and a Master of Science in Finance and Strategic Management from Copenhagen Business School.
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