Søren Back Petersen

Søren Back Petersen is a Web Analytics and MarTech Developer at Tryg since July 2020, specializing in leveraging technologies to enhance data-driven decision-making across business units in the Nordics. Prior to this role, Søren served as a Digital Marketing Analyst at NOVASOL, optimizing marketing channels through data analysis and operational insights. Additionally, Søren worked at GroupM as an Adtech Consultant, leading efforts in Tag Management and web analytics, and at NetBooster as an Analytics Consultant, managing client requests related to digital tracking and optimization. Søren holds a Bachelor's Degree in Communication & IT from the University of Copenhagen, earned in 2012.