Thomas Mathiasen

Thomas Mathiasen is a Digital Analytics and MarTech Developer currently working at Tryg since April 2023, where the focus is on tag management and enhancing marketing technologies for data-driven decision-making. Prior experience includes an Analytics and Optimization Consultant role at Valtech and a Digital Marketing Specialist position at Bupa Global, where significant contributions were made to improve sales through innovative email automation and campaign landing page design. Additionally, Thomas served as CMO at YoHype, managing B2B sales and project management for influencer connections, and worked as a freelancer for Avantiico during a digital transformation amid the COVID-19 pandemic. Early career development included a Digital Trainee position at Orchestra A/S, specializing in advertising campaigns for major Danish clients, complemented by an academic background in Communication and IT from the University of Copenhagen, alongside exchange studies in Marketing at San Diego State University and Copenhagen Business School.