Shen Xu

Shen Xu is currently the China Marketing Director at TSplus Group and a Managing Partner at CATT, a multinational corporation. They previously held leadership roles in various marketing and consulting firms, including CEO of Tuna Studio and Managing Director at Xuyi Consulting, where they promoted international brands in China. Shen has an extensive background in omni-channel and digital marketing, evidenced by successful campaigns that significantly increased outreach and engagement across major platforms. They hold an MBA and an EMBA, enhancing their expertise in business administration and management.