Cory Falter

Cory is Principal at Lure Agency, a Hospitality B2B sales and marketing agency founded in 2012. His focus will be to help identify, convert and retain revenue through demand generation and content marketing strategies. As an active Board Member of HSMAI San Diego, Cory brings a depth of knowledge to the team through his 30 years career as an entrepreneur and hospitality marketing professional. As a native San Diegan, you can catch Cory hangin’ at the beach with his surfing twin daughters or at the Motocross track with his dirt lovin’ buddies.