Florian Bauer

Florian Bauer is a seasoned professional with extensive experience in strategic pricing and behavioral economics. As the Managing Director at Accenture Strategy since January 2024, Florian continues to influence the industry. Concurrently, Florian serves as an Honorary Professor at the Technical University of Munich, focusing on research and teaching in behavioral economics and sales strategies. With over 20 years in pricing strategy development, Florian founded Vocatus, part of Accenture, and has supported diverse organizations as a consultant and coach. Additional roles include membership in the Bundeswirtschaftssenat BVMW and prior board membership at the BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. Educational qualifications include a Ph.D. in Psychology from Technische Universität Darmstadt and studies at prestigious institutions such as Harvard University and MIT Sloan School of Management.