Jochen H.

Jochen H. is a Professor of Digital Marketing at Technische Universität München, where teaching focuses on topics such as Generative AI in Digital Marketing. Additionally, Jochen serves as Adjunct Faculty at WU (Wirtschaftsuniversität Wien) and Mannheim Business School, teaching courses on Social Media & Text Analytics and various aspects of machine learning, respectively. Previous experience includes an Assistant Professorship at Rijksuniversiteit Groningen, a Central Project Coordinator role at Universität Hamburg, and a position as Jr. Project Leader at McKinsey & Company. Jochen earned a Dr. rer. oec. in Quantitative Marketing from the University of Hamburg and holds multiple degrees in Management from institutions including WHU – Otto Beisheim School of Management and Tongji University.