Sven Asmus currently serves as the Head of Global Product Management for Loader Cranes at PALFINGER AG, a position held since May 2025. Additionally, Sven is an Adjunct Faculty member at Technische Universität München, teaching BUSINESS DESIGN in the TUM Executive MBAs since January 2016. Previous roles include Director of Business Development, Sales & Marketing for APAC at Wacker Neuson Group from January 2021 to May 2025, Head of Business Development at Weidemann GmbH from February 2019 to December 2020, and Senior Consultant & Business Design Coach at Orange Hills GmbH from October 2014 to January 2019. Sven holds multiple advanced degrees, including an MBA in Agribusiness from The University of Göttingen, an LLM in Mergers & Acquisitions from the University of Münster, a PhD in Behavioral Economics from Technical University of Munich, and an MBA in Innovation & Business Creation from Technical University of Munich, alongside a Diplom in Business Administration and Management from RWTH Aachen University.
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