Katelyn Wolberg is a Lead Researcher in Market Research & Insights at Tubi, having previously served as a Senior Manager for Analytics & Insights at Procter & Gamble, where they drove significant business growth for brands like Febreze and Zevo. Katelyn is a University of Michigan School of Information undergraduate student, studying Information Analytics and minoring in Environmental Sustainability, with ambitions to facilitate sustainable change. They also gained diverse experience through internships in various fields, including digital marketing, IT, and corporate sponsorships, while contributing to notable projects such as predictive model development for Charmin and creating centralized analytics dashboards. Katelyn’s academic foundation is fortified by a Bachelor of Science in Information Analytics from the University of Michigan.
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